Privacy policy

Privacy Policy
Last updated: July 8, 2025

POSITIVE PROTECT LTD operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Contact Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information depending on how you interact with the Services and applicable law:

  • Contact details: name, address, billing/shipping address, phone number, and email address.

  • Financial information: payment card data, financial accounts, transactions, etc.

  • Account information: username, password, preferences, etc.

  • Transaction details: items viewed, added to cart or wishlist, purchases, returns, and exchanges.

  • Communications: any information shared in your interactions with our support or team.

  • Device & usage data: browser, device ID, IP address, session data, and user behavior.

Personal Information Sources

We collect information:

  • Directly from you (e.g., during registration, purchases, customer support).

  • Automatically via cookies, log files, and analytics tools.

  • From our service providers (e.g., payment processors, hosting partners).

  • From third-party partners or integrations.

How We Use Your Personal Information

We may use your personal information for:

  • Providing and enhancing the Services (including transactions, accounts, fulfillment, support, and customization).

  • Marketing and advertising, including emails, promotions, and targeted online ads.

  • Security and fraud prevention, including authentication, monitoring, and investigation.

  • Communications, such as responding to inquiries or sending updates.

  • Legal compliance, including responding to legal process or law enforcement requests.

How We Disclose Personal Information

We may disclose your data to:

  • Shopify and other vendors that perform services on our behalf.

  • Marketing partners, subject to your preferences and applicable law.

  • Your direction, such as integrations or shipping providers.

  • Affiliates or corporate group companies.

  • Legal or business transitions, such as mergers, acquisitions, or legal compliance.

Shopify Relationship

Our Services are hosted on Shopify. They collect and process personal information in order to provide core services (e.g., checkout, payments, order tracking). Shopify may also use customer data across its network of merchants for analytics, fraud prevention, and improvement of its services.

You can learn more about Shopify’s practices at: https://www.shopify.com/legal/privacy

To exercise rights over data processed by Shopify, visit their Privacy Portal: https://privacy.shopify.com/en

Third-Party Links

Our Services may contain links to third-party websites. These sites have separate privacy practices, and we do not control or endorse them. Please review their policies before submitting any personal information.

Children’s Privacy

Our Services are not intended for use by minors under the age of majority. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete the information.

Data Security & Retention

We use reasonable security measures, but no system is impenetrable. Use secure channels when submitting sensitive data.

Retention depends on business, legal, and operational needs. We retain information as long as necessary for the purposes outlined in this policy.

Your Rights & Choices

Depending on where you live, you may have rights such as:

  • Access / Know

  • Delete

  • Correct

  • Portability

  • Objection or Restriction of Processing

  • Withdraw Consent

  • Manage Communications Preferences

If you are in the UK or EEA, you may contact us to exercise these rights. We may need to verify your identity and, if applicable, your authority to act on someone else's behalf.

Complaints

If you have concerns or complaints about our handling of your personal data, please contact us using the details below. You may also contact your local data protection authority.

International Transfers

We may process your data outside of your country. Where required, we use legal safeguards such as Standard Contractual Clauses for transfers outside the UK or EEA.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or legal requirements. The "Last updated" date at the top of this page will be revised accordingly.

Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, please contact:

POSITIVE PROTECT LTD
192-194 Alder Road, Poole, England, BH12 4AX
Phone: +44 7328 39232
Email: contact@activora.co

Company Number: 11923762
We are the data controller for purposes of applicable data protection laws.